I have collaborated with Iris Creative Agency to create the key visuals for Ripple Crypto Solutions' long-term ad campaign. This includes print and digital works, as well as the animation that inspires the whole tone of the concept.

Campaign started with the artworks taking over the subway stations in two major cities: London and New York.

I generated a large-scale visual for Ripple, which we have broken into parts to form the brand's messages. As a generative artwork, every part of the hero image has a unique look. I was able to randomize displacement and various effects to create a different look each time I iterated, allowing me to experiment and push the boundaries. Ultimately, a huge variety of outputs were achieved that fulfilled the desired effects.